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Many Rutgers faculty members are regularly featured in the media – ranging from the Star Ledger to the Today Show. But how did they attract this attention? How can Rutgers faculty rely on the know-how and resources of University media relations to help spread the word about their research? And how can University media relations rely on the expertise of Rutgers faculty to help raise the visibility of the University? What are the components of an effective news release? Rutgers media professionals and faculty members regularly featured in the media will share their tips on how to be an effective communicator in a climate where competition for ink and air time is intense. 


  • Deborah Carr (session co-organizer), Professor of Sociology, School of Arts and Sciences 
  • Carla Cantor, Science Communicator, University News and Media Relations, and Managing Editor, Rutgers Today
  • Sarah McMahon, Assistant Professor, School of Social Work; Associate Director, Center on Violence Against Women and Children
  • David Robinson, Professor of Geography, School of Arts and Sciences, New Jersey State Climatologist 
  • Greg Trevor (session co-organizer), Senior Director, University News and Media Relations 

Time and location

Thursday, January 28, 2016
4:30pm - 6:30 pm


Alexander Library
Teleconference Lecture Hall
169 College Ave, New Brunswick, NJ 08901

Visitor parking
Lot 26
Lot 30
College Avenue Deck

Video and coverage

You can access the recording of this event by clicking here.


View a LinkedIn Pulse story about the event here.